Post by Examples of the Best Types on Dec 3, 2023 8:55:11 GMT
So, in the case of the bakery example above, the geofence can be placed around a competing bakery. Alternatively, you could set up multiple geofences. Geofencing Advertising: Best Practices Now that you know what geofencing is, the benefits of geofencing advertising, and how it works, it’s time to learn how to actually reap the benefits. Here are a few best practices to keep in mind as you put together a geofencing advertising campaign on your preferred platform (Google Ads, Facebook, or Instagram, for example).
Create a Geofence of Appropriate Size As a Middle East Mobile Number List newbie to geofencing, the last thing you want to do is create a geofence that is too large. An oversized geofence will not allow you to reap the results you hope to achieve. For instance, creating a geofence around a competitor who is 30 minutes away from you is not very strategic, as a consumer is highly unlikely to simply drive 30 minutes that same day under most circumstances.
This will leave you spending unnecessary money on ads that aren’t likely to convert. Therefore, you want to focus on smaller, more compact geofence perimeters. A good rule of thumb is to create a geofence that is within about five minutes of your store. This can be a five-minute walking or driving distance.
Convenience is key here for potential customers. Know Your Target Audience In order for geofencing advertising to be successful, you must identify and become familiar with your target audience. By understanding who your audience is and what they want, you can create a geofence and an advertisement that will ultimately drive the best possible results.
Create a Geofence of Appropriate Size As a Middle East Mobile Number List newbie to geofencing, the last thing you want to do is create a geofence that is too large. An oversized geofence will not allow you to reap the results you hope to achieve. For instance, creating a geofence around a competitor who is 30 minutes away from you is not very strategic, as a consumer is highly unlikely to simply drive 30 minutes that same day under most circumstances.
This will leave you spending unnecessary money on ads that aren’t likely to convert. Therefore, you want to focus on smaller, more compact geofence perimeters. A good rule of thumb is to create a geofence that is within about five minutes of your store. This can be a five-minute walking or driving distance.
Convenience is key here for potential customers. Know Your Target Audience In order for geofencing advertising to be successful, you must identify and become familiar with your target audience. By understanding who your audience is and what they want, you can create a geofence and an advertisement that will ultimately drive the best possible results.